Sunday, August 17, 2008

NBCOlympics.com: Big Website Blunder

NBCOlympics.com, powered by DeltaTre, has a wealth of Olympic content waiting to be viewed. However, Macintosh computer users can only see video if they have an Intel-based Mac. Does this company not know how incredibly video-friendly a Mac is--even one a couple of years old? (And, do they not realize we Mac users don't have to trade in our Mac every year because these things just keep working?)

If you are NBC and flooding the market touting your web-based Olympic coverage, why not make an earlier version of the Safari web browser work for viewing videos? Especially if viewers enjoy some of the less popular sports such as table tennis. You just don't get to see much of that in prime time when Michael Phelps is zipping through the water (congrats, Michael!!!). 

My point to all this is a designer should never sacrifice its audience to make him/herself look good. That is just what DeltaTre has done. They put making pretty web pages a priority over getting those pages to their audience. 

Sure, you can do the math and calculate the loss of Mac viewers isn't that big of a deal, but the loss of the Olympic coverage to those Mac users is a big deal to them. 

So much to see and just an incompatible click away. It's just irresponsible, in my opinion. 

To DeltaTre: write the extra 10 lines of code and make an earlier version of Safari work.

-KH

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